E-mail Marketing vs. E-mail Branding

by Henré Rossouw on Tue, Jun 30, 2009

E-mail Marketing vs. E-mail Branding

Because you receive an e-mail notification when someone clicked on one of your links, you can imagine the coolness that comes with calling said person literally within the same moment that they’re browsing your website.

Screw it. Let’s brand it.

by Henré Rossouw on Mon, Jun 15, 2009

Screw it. Let’s brand it.

We live in a time where media and marketing have become the sex symbol of commerce, where turnover and profits seem secondary. I have yet to witness a business that manages to survive on this mantra though.

Email branding to hit inboxes around the globe + 15 reasons not to be left behind

by Henré Rossouw on Thu, May 28, 2009

Email branding to hit inboxes around the globe + 15 reasons not to be left behind

Probably the most perfect opportunity to impress your brand image onto your customer is ignored for reasons that boggle the mind. Coca Cola, the world’s most recognized brand, is spending billions of dollars each year on marketing and advertising, yet they don’t brand a single one of their emails.

6 Reasons why your blog is the most important marketing tool (+ 4 more)

by Henré Rossouw on Wed, May 6, 2009

6 Reasons why your blog is the most important marketing tool (+ 4 more)

Blogs continue to be highly rated, although of late, much less hyped. It has become a mainstream practice now. Where once the early adopters were marveling at the droves of traffic their blogs generated, the hype has flattened out, reinstating normality. Now it’s not as cool anymore to have blog, but rather accepted by the user that you would.

Don’t listen to social media experts?!

by Henré Rossouw on Thu, Apr 23, 2009

Don’t listen to social media experts?!

There are tons of these examples of social media gone bad floating around on the internet, but not many research surveys done to support any side of the matter. Do we take the Lightspeed survey as proof and go find a job selling insurance?

Global Internet Connectivity Statistics

by Henré Rossouw on Thu, Apr 23, 2009

Global Internet Connectivity Statistics

Mayotte, Equitorial Guinea and Rwanda ranks as the countries with the slowest internet connection speeds with 98%, 96% and 96% of them accessing the internet at speeds less than 256Kbsp.

AmazonFAIL: Twitter’s power to destroy

by Henré Rossouw on Thu, Apr 16, 2009

AmazonFAIL: Twitter’s power to destroy

There’s a smarter saying for that: “Monkey see, monkey do.” Unfortunately, as always, word of mouth carries exceptional credibility. Only these days, one idiot’s opinion has the ability to reach so many more idiots on such a frequent basis that it has become critical to keep an eye on them.

 



 

 

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